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It's time to set up your holiday streaming campaign
Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.
Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.
Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.
Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.
First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.
Recognizing the signs of a stroke can mean the difference between a full recovery and long-term challenges. That's why understanding the acronym BE FAST is crucial. It’s a simple way to remember the signs and take action quickly, which could be life-saving for you or someone you care about.
Every second counts when it comes to a stroke. Senator Chris Murphy's recent experience is a reminder of this. He noticed numbness in his arm—a classic stroke sign—and sought help immediately. Thanks to quick action, his prognosis is excellent. The key takeaway? Acting fast can greatly increase the chances of survival and recovery.
Understanding the BE FAST Acronym
The American Stroke Association has outlined six key signs to watch for using the acronym BE FAST:
B – Balance: Sudden dizziness or trouble walking could indicate a stroke.
E – Eyes: Blurred or double vision, or sudden vision loss is a red flag.
F – Face: If one side of the face droops when smiling, take notice.
A – Arms: Numbness or weakness in one arm is a classic symptom.
S – Speech: Slurred or difficult speech needs immediate attention.
T – Time: Time to call 911 if any of these signs are present.
What Happens During a Stroke
A stroke occurs when blood flow to the brain is interrupted, either by a blockage or a burst blood vessel. This interruption can cause brain cells to die, leading to potential long-term disability or even death. Quick response is essential to restore blood flow and minimize brain damage.
Why Stroke Awareness is Crucial
Stroke is the fourth leading cause of death in the U.S., claiming over 162,000 lives in 2023. Recognizing the signs and acting fast can prevent many of these tragedies. Being informed and alert can make a significant difference in outcomes.
What This Means For You
Learn the Signs: Familiarize yourself with the BE FAST signs. Share them with family and friends.
Act Quickly: If you notice any stroke symptoms, call 911 immediately. Time is critical.
Stay Informed: Understand your risk factors and discuss them with your doctor.
Educate Others: Talk about stroke symptoms and prevention in your community.
Use Resources: Check out our provider directory to find a healthcare professional for regular check-ups.
Staying alert and informed can help you protect yourself and your loved ones from the dangers of a stroke. Remember the BE FAST acronym, and let's work together to spread awareness and save lives.
