Ice Cream Makers Pledge to Ditch Artificial Dyes by 2027

Supper Newsletter Exclusive

Dozens of U.S. ice cream manufacturers have vowed to eliminate artificial dyes from their products by the end of 2027, a move announced Monday by the International Dairy Foods Association (IDFA) alongside Health and Human Services Secretary Robert F. Kennedy Jr.

What’s Happening?
The commitment covers over 90% of ice cream sold in the U.S., with roughly 40 companies, including major players and family-owned dairies, agreeing to remove artificial colors like Red 3, Red 40, Blue 1, and Yellow 5 from dairy-based ice cream sold at retail. Non-dairy products and in-house creations at local shops are exempt. Instead, manufacturers will use natural alternatives like fruit juices and plant extracts. “This is a bold step toward real, chemical-free food,” Kennedy said, aligning with his push to “Make America Healthy Again.” Andy Jacobs, IDFA Ice Cream Board chair and CEO of Turkey Hill Dairy, emphasized the industry-wide effort, uniting small and large producers alike.

Why It Matters
Americans consume about 4 gallons of ice cream annually, per the IDFA. Health advocates have raised concerns about artificial dyes, citing studies linking them to hyperactivity and attention issues in some children, though the FDA maintains most approved dyes are safe. Red 3, banned in January 2025 for causing cancer in lab rats, must be phased out by 2027. However, experts like University of Texas nutritionist Deanna Hoelscher caution that removing dyes doesn’t make ice cream a health food, given its high sugar and fat content. Meanwhile, FDA Commissioner Marty Makary hinted at upcoming dietary guidelines that may rethink the vilification of saturated fat.

Skepticism Lingers
While companies like Kraft Heinz and Nestle have also pledged to drop artificial dyes, Thomas Galligan from the Center for Science in the Public Interest warns that voluntary commitments may fall short without strict regulations. “Promises are easy, but follow-through is key,” he said.

What’s Next?
The IDFA hasn’t released a full list of participating companies, but the pledge signals a shift toward cleaner ingredients. As the 2027 deadline approaches, consumers can expect more natural hues in their favorite pints.

Stay tuned to the Supper Newsletter for updates on America’s evolving food landscape!