Coca-Cola Faces Potential SNAP Restrictions as Trump Administration Takes Office

42.1 Million Americans Rely on Food Stamps Monthly; Coke Eyes Trump Inauguration Donation

Soft drinks like Coca-Cola, Pepsi, and Mountain Dew are currently eligible for purchase using food stamps, but this may change under the new administration. President-elect Donald Trump's nominee to lead the Department of Health and Human Services, Robert F. Kennedy Jr., has vowed to remove sugary drinks from the Supplemental Nutrition Assistance Program (SNAP) benefits list.

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As part of his "Make Americans Healthy" initiative, Kennedy plans to restrict access to soda and other processed foods under SNAP. In response, beverage industry representatives argue that removing sugary drinks from the program is not the solution to improving public health, highlighting the availability of low-sugar options and calorie information on soda labels.

A spokesperson for the American Beverage Association told NewsNation that restricting SNAP purchases would not make America healthier or reduce taxpayer spending, calling such limitations a violation of individual freedoms.

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Meanwhile, Coca-Cola is reportedly seeking to increase its lobbying efforts with ties to the incoming Trump administration and is also planning to contribute to Trump's inauguration, according to The Wall Street Journal. Coke officials have confirmed the details of the report.

In 2023, an average of 42.1 million Americans—roughly 12.6% of the population—relied on food stamps each month, with the federal government allocating $112.8 billion for the program. On average, beneficiaries receive about $212 per month in food assistance.